Awareness over marketing

When someone gets started in business, it’s natural to go straight to promoting what you can offer people. After all, business is all about getting – and serving – customers, isn’t it?

Well, that’s the conventional view. But I think that rushing too quickly to start marketing, before you know what’s really special about what you do is a mistake. You will almost certainly end up attracting the wrong kind if customers, and making your work a complete pain in the backside.

That’s the gist of my new report “Why Self-Awareness Will Beat Clever Marketing Every Time” – you can download it here: [Download now]

Please feel free to add any opinions or questions you have about it in the comments below.


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About The Author

Andrew Horder

Founder of Joyful Genius Coaching, Andrew has been working with business owners for many years, helping them find and maintain their unique focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The A to Z of Loving Work is available from Amazon

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