Do you feel like you’re not reaching
your full potential in your work?

Are you feeling overwhelmed,
tired and lost?

Wondering how things
could be different?

Why Joyful Genius?

There are 7 billion people in the world. Every single person has a unique gift. (Yes, that includes you!) You may have already noticed that when you do the work you love , you tend to be pretty good at it. And because you enjoy it, you practice more and become even better at it! It's like a whirlwind of success - that's the magic we tap into with Joyful Genius.

How can you help me?

Between us we have thousands of hours experience working in businesses of all sizes and types. Over the last decade we’ve helped clients find work they’re naturally talented at, lifting their confidence and giving them a sense of rightness and purpose.

Together, we'll explore:

What is unique about you?
What kind of work makes you happy and excited?
How can you get paid well for doing it?

Then we’ll help you create a sustainable plan for how to do what you love for a living and get paid what you’re worth.

With us by your side, you won't have to figure it out alone.

If you're frustrated knowing there's a better way to do things, let's find your Joyful Genius and discover your path to success!

What People Have to Say About Joyful Genius

  • I have YOU to thank for so much. I’m often quoting you to my friends when they ask why I’m even happier than usual!  I will never forget how you have enhanced my life so much just by taking the time to listen and advise.  I wish there were more people like you. Don’t ever stop sharing your skills with the world.
    Della Ferrari Lamden Della Ferrari Lamden Making a Difference
  • ... gently challenges you and really listens intently ... enables you to have great realisations and gain real clarity ... fascinating, really insightful and acts as a very useful guide in my life/business.
    Ruby McGuire Ruby McGuire Live Your Life In Colour
  • What an eye opener our session to identify my Core Purpose through your Core Process was! ... Now those words guide me and my choices. I even get insights through them that I hadn’t expected!
    Sue Plumtree Sue Plumtree The Life Enhancing Coach
  • ... one of the most grounding and satisfying processes I've done in a long time. I suspect the effects of it will stay with me for a life-time ... the result is an astounding sense of 'rightness' within me ... I cannot recommend doing this process enough as the results will likely act a guide for the rest of your life.
    Helena Holrick Helena Holrick Helping You Shine
Mark Smith Drumnosis

(check out Mark's cool stuff combining drums & neuroscience)

Many people think it's a fantasy that you can "Just do what you love and the money will come" - and so do we!

We know there's a serious world of mortgages and taxes and utility bills, and you can't just chuck it all in to do whatever you want. That's why we take such care to make sure that you really can get properly paid for the work you love doing. Because that's how we create a world where work is our purpose and joy - and it can be yours.

What's stopping YOU?

Take this free assessment to discover the simple steps you can take so you can be doing your best work every day you choose to.

My Mission

I passionately believe that we all have a right to find joy in our work. Because I believe that, because I have literally thousands of hours experience working in businesses of all sizes and types, and because I have dozens of raving fans, that means that when you work with us you don't just find your Joyful Genius and finally get the results you truly deserve, you love the process of getting there!


Joyful Genius coaching is for conscious experts who plan to make a real difference in their field & need support to create their dream work with ease & joy

I'm Andrew Horder,

        Joyful Genius founder ...

I believe we all deserve to love what we do for a living, and to make a living doing what we love. So I help entrepreneurs and executives to identify and own (up to) their Joyful Genius - finding and aligning with those activities and opportunities that you love, and will create your success.  And then creating a sustainable plan, blending that passion with the pragmatism needed to bring it into your reality

Everyone has a Joyful Genius ...

Everyone has a Joyful Genius - that work that you love to do and are naturally talented at. It's just that it can sometimes be far from clear what it is, and how to get paid handsomely for doing it.

Having been through the challenges of leaving a good corporate job, I understand the concerns faced by experts in their field when they feel that setting up on their own is the only way to be able to do things as well as they know they could be done.

In 2003 I was stuck in a job I hated, that was making me physically and mentally ill, where I had no alignment with what my bosses wanted me to do for them – and to clients! I felt that I had no purpose in life – I was just drifting along, dead inside, hoping that somehow it would all come right.

Eventually it got so bad that I could hardly eat properly, I was dreading every day in the office, I felt like thumping my boss most of the time. I had to get out of there. So I took redundancy, to get back to a life with a purpose.

And I soon found myself back in a similar position – in 2006 the job was better, the boss was a bit less of a bully, I was even driving a nicer car. But I was still floundering, asking myself is this is all there is?

That’s when I started to apply the fundamental principles that I include in all my coaching programmes (or 'adventures' as I prefer to call them!) - and now I’ve never been happier …

In all honesty, it’s not been an easy ride. I’ve made plenty of mistakes along the way, spent silly amounts of money (just ask the financial controller!) on stuff that just didn’t work, or I didn’t put it into practice. And I lost my way a few times too – lost my focus on the real purpose of my life - using my Joyful Genius.

If you are an expert in your field and frustrated by knowing that there is a better way to do things, let's find your Joyful Genius and get you making the difference you know you can be.

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