Barack Obama quote

Realising your potential

The main thing that motivates me is helping my clients realise their true potential. And I use the word “realise” in both of its meanings. To become aware of, and to bring into reality.

My Core Process is “Encouraging Potential”.  For me, that’s about giving you the courage (en-couraging you) to own up to the potential of your specialness.  To admit to that unique combination of experience and skills that mean you are the only person in the entire world who can do exactly what you do in the exact way that you do it.  Which means, in turn, that you are a dream come true for your perfect customers.

What blocks potential

One of the big things that means your genius might never get expressed is the idea that you just need to focus on making a living.  Barack Obama put it very well when he said: “Focusing your life solely on making a buck shows a certain poverty of ambition. It asks too little of yourself.” Because when your focus is on the money, you are not focusing inward, on you and your needs, not on what you can achieve. Not on your potential.

It is often said that you just have do what you love, and the money will come.  I don’t necessarily subscribe to that view – I think you also need a proposition that people value, and a sound business model to deliver it.  But it is undoubtedly true that by far the best way to create a successful business that also brings you joy is to focus on something bigger than yourself. And bigger than your next pay-check.

Because that’s where your potential lies. In that something bigger, that purpose that eclipses the mundane concerns about paying bills and putting food on the table.

Blending passion with pragmatism

I’m not suggesting you don’t take account of those mundane things though.  In fact, the complete opposite. That’s the other side of realising your potential. Once you have got to grips with the change that you could potentially be in the world, now it is time to bring it to fruition, and that means money.

Back to that viable proposition and sound business model I talked about. Back to the pragmatism that needs to balance your passion, so you don’t end up living a life of constantly frustrated desire to make a difference. When you find the way to allow people to happily pay you for making their world a little bit better, that’s when you get to bring into being that potential you just realised became aware of.

That quote from Obama continues to say: “Because it’s only when you hitch your wagon to something larger than yourself that you realise your true potential.”

In both meanings of the word ‘realise’!


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About The Author

Andrew Horder

Founder of Joyful Genius Coaching, Andrew has been working with business owners for many years, helping them find and maintain their unique focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The A to Z of Loving Work is available from Amazon

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