Who am I to claim expertise?
One thing that holds a lot of people back from stepping up and claiming their genius is that they don’t believe they have the credentials. Maybe you don’t have a top qualification, or you think you haven’t got enough case studies under your belt.
And the big one, you look around you and see all those people who are already successful in your field, with their slick websites and professional branding. And you find yourself thinking: who am I to set myself up as competition to industry experts like that?
I’m not well-known
It can be a challenge to put yourself out there alongside established people who do something very similar to you, when they have a big following and nobody has ever heard of you. It can be daunting to see yourself in the same space as those industry names.
But you need to remember, they were once unknown challengers themselves. And they shared what they knew and presented their particular take on the subject. And slowly, eventually, over a period of time, people noticed them and liked what they were saying and the way they worked. And their ideas gained traction, which created attraction to them. And they became an overnight success!
The myth of perfection
It’s important to remember that very few ‘industry experts’ are actually in a position to serve everyone in the industry. Just because they are well-known, that doesn’t mean that they can solve every client’s issues. Those that try to do that are often generalists, which means they won’t be able to go as deep as you can, as a specialist in the needs of your ideal clients.
It’s also worth bearing in mind that the slick websites and shiny branding might be no more than a façade covering over people who deep down are just as inexperienced and uncertain as you’re feeling.
Intimidating competition
Don’t be intimidated by other people’s flashy packaging or supposed superior knowledge. That doesn’t mean they are any better than you at serving the clients who really need what you do. Focus instead on your own abilities and find the people who need exactly what you can deliver.
Let your natural genius shine through and attract the customers who are just right for you.
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