Author Archives: Andrew Horder

team cogs picture

The ONLY thing you should be doing in your business

Anyone who has heard me speak will almost certainly have heard me borrow some advice that successful trainer Topher Morrison got from his first mentor: “The ONLY thing you should be doing in your business is the thing that ONLY you can do!” Everything else should be delegated or outsourced to someone else – preferably…

Continue Reading →

Passion is part of success

Success takes more than passion

If you’ve read any of my stuff, or heard me speak, you will probably know that I don’t agree with the idea that you just have to do what you love, and the money will come.  I think that’s a very dangerous over-simplification of what happens when passionate people become rich and famous for the…

Continue Reading →

Visionary or just a dreamer?

“Dreamers dream about things being different. Visionaries envision themselves making a difference” (Andy Stanley, US pastor) I see a lot of people who start out as individual business owners with a dream of seeking freedom. And not just the freedom that comes from being in charge of their own destiny.  They also want the freedom…

Continue Reading →

Having the Courage to Stand Out

Different is good … Lately I have been thinking a lot about courage.  Particularly the courage to be your true self and bring your whole genius to the world. The courage it takes to risk standing out, being a bit different.  Or even a lot! It frustrates me massively when I see people who have…

Continue Reading →

Barack Obama quote

Realising your potential

The main thing that motivates me is helping my clients realise their true potential. And I use the word “realise” in both of its meanings. To become aware of, and to bring into reality. My Core Process is “Encouraging Potential”.  For me, that’s about giving you the courage (en-couraging you) to own up to the…

Continue Reading →

attract your perfect customer using an avatar

Creating an Avatar for Your Perfect Client

The first step to getting to work with the sort of clients you really love working with is to understand exactly who they are.  I see a lot of individual business owners who start off by taking whatever work is on offer, regardless of what kind of client they are. That’s fine, but when you…

Continue Reading →

Be yourself, everyone else is taken - sheep image

Be yourself; everyone else is taken

It’s becoming fairly normal for people to call me weird.  Most of the time, I think they mean it in a good way.  I certainly choose to take it as a compliment. I don’t really mind whether they mean “weird” in its modern sense of a little bit odd, or its older meaning of having…

Continue Reading →

5 Steps to finding your passion

If you want to truly live your Genius, then you need to find your passion and follow it. It’s actually not that hard to do, so it’s surprising that few people go ahead and do it.  Most people seem happy to exist rather than living their dream life of happiness and success. To change your…

Continue Reading →

3 Steps to Genius Success

I have often wondered what it is that makes individual business owners jump straight into marketing their business. I see so many people spending quite large amounts of money on promotion that simply doesn’t work.  That’s such a shame! It’s perfectly natural that they want to start telling the world all about their new business,…

Continue Reading →

Createa a business you love on a laptop

The Importance of Preparation

There I was, sitting watching a nice inspiring movie while my wife did a little ironing and she suddenly let out an exasperated noise. “I need my blue shirt for the morning, so do you want me to take over for a while?” I asked, thinking she might be fed up with ironing while I…

Continue Reading →

Page 1 of 16