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3 Steps to Joyful Genius

One of the challenges I have with individual business owners is that they want to start marketing straight away, before they really understand what they are selling. And that’s a big mistake.

When you start putting yourself out there too quickly, before you’ve done the preparation work that makes the difference, you can end up floundering.  And spending a massive amount of money on stuff that just doesn’t work.

Here are the three essential steps to getting to live your Joyful Genius:

Step UP

The first thing you have to do is to own up to being a bit special at something, to even admit to having a Genius at all. For some of us (especially us Brits!), that can be a bit challenging. Right from when we were kids, we get told “Don’t show off”, “Nobody likes a big-head”, etc. So we learn to be ‘modest’; it’s time to stop that!


Once you acknowledge your Genius, now you need to truly understand it, and feel completely comfortable about using it with your clients.  If the first step is where you own up to it, this is where you get to truly own it and make it your own. That’s when you can talk about it with confidence and congruence, and inspire confidence in the people who want it and will pay for it.

Step OUT

Once you can fully embody your Genius, then it’s time to take it out into the world, with a powerful message that completely resonates with you and who you desire to show up as in the world.

Too many individual business owners jump too quickly into this stepping out part, before they have really got their message and their specialness sorted in their heads, and the message is either muddled, or it attracts the wrong kind of customers.

No short cuts

The way my programmes are put together is designed to reduce the risk of leaping straight from Step UP to Step OUT, before you have properly Stepped INTO your uniqueness.  Much of what I do is focused on you, rather than your customer or your message, because you have to get that bit right first.

That focus on you may seem to go against the normal marketing wisdom. Most people will tell you that you have to stay focused on the customer, and bend yourself to fit what they want and need.

Stay true to yourself

I say that twisting yourself into something you’re not is a great way to have a miserable work life. You are either going to not attract work at all, because people can see that you’re not being yourself, or you’re going to attract the wrong kind of work, the work you don’t like doing. In many ways that’s worse!

Find the right customers

But there does need to be a match between what you want to do and what people are willing to pay for. And the trick is to find the ideal clients for you, people who are absolutely aching for someone to come along and offer them exactly what you love to do and are brilliant at.

Your Joyful Genius!


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About The Author

Andrew Horder

Founder of Joyful Genius Coaching, Andrew has been working with business owners for many years, helping them find and maintain their unique focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The A to Z of Loving Work is available from Amazon

And if you fancy showing a little appreciation for Andrew's content, feel free to gift something from this Amazon WishList

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