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The ONLY thing you should be doing in your business

Anyone who has heard me speak will almost certainly have heard me borrow some advice that successful trainer Topher Morrison got from his first mentor: “The ONLY thing you should be doing in your business is the thing that ONLY you can do!”

Everything else should be delegated or outsourced to someone else – preferably someone who will do it far better than you can, and with the joy of doing what they, in turn, are here to do.

Not enough money

This quite frequently prompts the question: “What if you can’t yet afford to pay someone else to do it for you?”

It’s a classic chicken-and-egg situation, isn’t it?

And my response is, if you have a viable business then you cannot really afford not to.

Effective use of time

You see, when you tell me that you can’t afford to outsource the work you’re not great at or don’t want to do, what you are actually saying is that you haven’t got anything better to do.

Or to be more accurate, that you haven’t taken the time to work out how you could spend that extra time to grow your business.

Focus on the opportunity

When you find yourself thinking “Oh, but that will increase my costs, and I already don’t have enough money coming in”, your focus is on the wrong thing.  You’re looking at the cost, not the opportunity.

The opportunity to do more delivery of whatever it is that you’re a Genius at – the thing that only you can do.  Or, the opportunity to go find some more of your ideal clients who want to pay you for your Genius. And let’s face it, in the early stages of a business, the chances are that you are the only one who can sensibly do that, too.

Focus on what you do best

So if there are things in your business that somebody else could do better and with more joy, don’t you owe it to yourself and your loved ones to work out how to spend less time on those things, and more time making money doing work you love?

So my question (and challenge) for you this week:

What are you still doing that’s getting in the way of growing your business?

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Andrew Horder

About Andrew Horder

Founder of Joyful Genius Coaching, Andrew has been working with business owners for many years, helping them find and maintain their unique focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon http://www.andrewhorder.com/amazon-azlw
About The Author

Andrew Horder

Founder of Joyful Genius Coaching, Andrew has been working with business owners for many years, helping them find and maintain their unique focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon http://www.andrewhorder.com/amazon-azlw

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