3 Steps to Genius Success

I have often wondered what it is that makes individual business owners jump straight into marketing their business. I see so many people spending quite large amounts of money on promotion that simply doesn’t work.  That’s such a shame!

It’s perfectly natural that they want to start telling the world all about their new business, as soon as they can. After all, they are excited to be finally starting out on their entrepreneurial journey. And they want to share it!

But it can be a problem if you start promoting before you really understand what’s so special about your work.  And more importantly, why that makes you the perfect solution for your perfect clients. You could be literally a dream come true for the right clients, and they can miss out if you get it wrong.

In fact, without a deep understanding of what you’re bringing to the world, how do you even know who your ideal clients are?  Never mind attract them with ease and grace.

I have come to realise that there are three essential steps to truly living your genius, and making a great living from it:

  • Step Up
    The first thing is to actually own up that you might have a genius, and work out what it is. That usually involves some deep self-awareness work that can reveal stuff you didn’t realise before. Amongst others, I use tools like the Wealth Dynamics profile or Core Process to get to that.
  • Step Into
    This is the bit that people tend to skip. Where Step Up is about your outer self, this step is about your inner self. It involves developing a deep understanding of your motivations, and what makes your work so meaningful for you. So now you can powerfully embody your specialness, and congruently ‘own’ your genius.
  • Step Out
    Now, you can take your genius out into the world in a way that makes it easy for people to engage with it. Because you have fully Stepped Into it, potential clients find it much easier to ‘get’ what you are about, and what you can do for them. There’s none of that embarrassed ‘selling’ to them, you get to just share what you do in a way that’s completely resonant with the authentic you.
Inspired Business Blueprint modelINSPIRED Business Blueprint

Having worked that out, I looked at my Joyful Genius I.N.S.P.I.R.E.D. Business Blueprint to see if it covers the three steps. Not surprisingly, it does!

The scene is set by the Ideal Life Designer, that means you are starting with a clear idea of what you intend to create in your life.

Step Up

Then the Natural F.L.O.W. finder and the Super Skills Spotlight help you to own up to being really rather good at something.  And what that something really is – your true genius.

Step Into

The Passion W.I.S.H. List and Inner J.O.Y. Enabler then take you deep into what’s important to you, so you can confidently and powerfully embody your authentic genius.

Step Out

Finally, the Resonance F.A.C.T.O.R. Formula gets you completely clear on who it is that you really enjoy serving.  And the Elegant Execution Strategy and Dazzling Delivery Plan handle taking your genius out into the world, profitably and sustainably.

Dangerous short-cut

Too many business plans jump straight from Stepping Up to what you are great at (Natural FLOW Finder and Super Skills Spotlight) to the Step Out parts of deciding your audience (Resonance FACTOR Formula) and doing the practical stuff of taking your offer to market (Elegant Execution Strategy & Dazzling Delivery Plan).

That’s a mistake, because it misses out the part that makes your business truly special – YOU!


Create a Business You Love workshop …

In this powerful full-day workshop you will learn the steps you can take to create a robust and sustainable business that means you can finally stop worrying about paying bills and be confident about making a great living doing meaningful work that truly resonates with your unique genius and fulfills your individual purpose in the world.

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About The Author

Andrew Horder

Founder of Joyful Genius Coaching, Andrew has been working with business owners for many years, helping them find and maintain their unique focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The A to Z of Loving Work is available from Amazon

And if you fancy showing a little appreciation for Andrew's content, feel free to gift something from this Amazon WishList

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