Of all the things you can get wrong when seeking to find clients you love, not being yourself is probably the biggest. It underpins all the other changes you might make.
Imitation won’t find clients you love
There are so many gurus out there telling you this way and that way to become an overnight success. And if you’re not careful, it’s easy to end up looking rather inauthentic. Nothing scares off your perfect clients quicker than feeling they’re not seeing the real you.
It’s natural that you’re going to follow some experts. We all need to learn new ways of doing things, whether that’s your actual delivery or the way you market it. But you can’t simply do exactly what the guru tells you they did – because you’re not them.
Whether that’s personal development or internet marketing, trying to simply replicate somebody else’s success is a recipe for losing yourself.
Playing ‘Let’s Pretend’
It’s like a teenager putting on her mother’s ball-gown. It may seem to fit pretty well, but the young girl doesn’t yet have the poise to carry it off. Any more than the mother can rock that strappy party number with quite the panache of her daughter. Each in the other’s style looks slightly ‘off’, like they’ve been in the dressing up box, playing let’s pretend.
But it all changes when you stand on the shoulders of giants. Take the guru’s wisdom and add your special difference to create something uniquely you. That’s when your perfect customers will find you and fall in love with your work.
Find clients you love and who love you
You have your own unique set of skills, experience and attitudes. It’s that unique combination that makes you perfect for your ideal clients. By taking the guru’s knowledge and adding your authentic way of being to it, you get to create something uniquely special and uniquely suited to your favourite avatar.
And that means you finally get the clients you love.
For the other posts in this series, see:
Value your work, get better clients
How to find the right customers
How to Attract the Right Customers
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This post is an extension of one of the points in the free report I give to new members of the Joyful Genius Global Community on Facebook. If you've enjoyed it, I'd love for you to join us!
