To understand how to attract the right customers for you, stop being attached to the outcome of your sales conversations. Attachment to the result means you enter the conversation with an agenda other than to explore what else is possible and to serve.
Attracting the right customers is not about you
Put more bluntly, you’re making it all about you and you’re taking any rejection personally. If you’re allowing fear of rejection to hold you back, that’s because you are making it too important to get a Yes. And we know people can smell desperation a mile off.
Here’s the thing: if they decide not to go ahead with you, it’s not YOU they are saying No to, it’s them. If you’ve got your Avatar right, then you’ll only be having serious engagement conversations with the right people. People who need what you do, and who also have the money to pay for it. If they choose not to work with you, they are making a choice not to have their issue resolved.
That has nothing to do with you and everything to do with them. It’s frustrating when they choose to keep hold of their issue, of course. Especially when you have the perfect solution for them. But it is not your job to fix that – not unless they value your work enough to pay for it.
An invitation to attract the right customers
Coming from a place of “I have this really cool thing we could do, and it would be wonderful if you wanted to come play” has such a different vibe to “Buy my stuff, it’s the very best I have to offer and I’ll be really disappointed if you say No!” And a completely different energy to “If you reject me, I’m going to make that mean I’m not good enough.”
The trick is to stop thinking you have to sell yourself. Make it an invitation instead, to the world of possibility you can create with them. When you show up as an invitation to a new and improved reality, they are far more likely to take you up on it. Especially if you’re coming from a space of it’s perfectly OK for them to not want it right now.
Don’t sell, so they can buy
If you’re fixating on getting their business, even if that’s because you know how great it will be for them, you create pressure. That creates an energy of want, and want, or lack, makes it hard for people to part with money. When you remain unattached to the sale, that creates an energy of abundance. You make it safe for people to take up your offer. Paradoxically, because you’re not stressing about whether or not they’re going to buy, they’re far more likely to.
In the end, being an invitation to work with you is the best way I know to attract the right customers.
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