Here’s why your future clients need you to meet them where they are right now:
Nobody’s EVER going to buy your stuff!
Sorry to tell you that, but it’s true. However great your programme, or your training, or your material is, that’s not what people buy from you.
They buy the end result.
It’s all about fears and dreams
And the end result of anything they pay you for will be one of two things. It will either get rid of something they fear, or move them towards something they dream of. People only ever buy based on fears or dreams.
For example, my clients don’t buy knowing their Core Process. They don’t buy a beautiful connection with your Core Being. They don’t even buy the deep self-knowledge that you gain by going through the Core Being programme. Or the balance of passion, pragmatism and real-world results you get on the Live Your Genius programme I’m doing with my friends Stuart Kerslake & Scott Campbell.
Actually, what people really buy from me is the confidence to build a successful business around your natural genius. And that means you get to love what you do for a living, and make a great living doing what you love. But the programmes are just how you get there.
Meet them where they are
If all I talked about was that deep inner connection with the genius of spirit, or Grace as Stuart likes to call it, most of my clients would never have worked with me. Because that’s not what they want. It’s what they need, of course, and it’s what makes it all fall into place. But they don’t know that yet.
All they know is they’re not enjoying their work, and they’re not making enough money at it. What they want is confidence that they really can get more income, with more ease. So that’s what I promise.
I meet them where they are, not where they need to be.
And then I gently guide them down the path of self-discovery and connection to genius that they actually need to get there.
Of course, that’s just my example – what’s your equivalent? You know what your clients need. But what is it that they already know they want, that your stuff will get them to?
And the big question for you is: are you trying to persuade people they need what you do, or are you inviting them to have you help them get what they want?
It makes all the difference to the ease and joy you get to have in what you do for a living!
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Photo by Sincerely Media on Unsplash
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