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strategy

Authentic genius
Business Strategy Coaching
Clarity & Focus
Decision Making
Loving your Work
Work and Life
September 2, 20170Comments

A First-Rate Version of You

“Always be a first-rate version of yourself and not a second-rate version of someone else” Judy Garland One of the things we are often told in the business success world is
by Andrew Horder
attract your perfect customer using an avatar
Business Strategy Coaching
Finding your Genius
Sales and adding value
July 8, 20170Comments

Creating an Avatar for Your Perfect Client

The first step to getting to work with the sort of clients you really love working with is to understand exactly who they are.  I see a lot of individual
by Andrew Horder
Business Strategy Coaching
Clarity & Focus
Finding your Genius
Happiness at Work
Loving your Work
Sales and adding value
June 17, 20170Comments

3 Steps to Genius Success

I have often wondered what it is that makes individual business owners jump straight into marketing their business. I see so many people spending quite large amounts of money on
by Andrew Horder
Business Strategy Coaching
Decision Making
Happiness at Work
Sales and adding value
June 3, 20170Comments

Awareness over marketing

When someone gets started in business, it's natural to go straight to promoting what you can offer people. After all, business is all about getting - and serving - customers,
by Andrew Horder
Business Strategy Coaching
Happiness at Work
Loving your Work
Sales and adding value
November 19, 20160Comments

Networking your Genius

OK, so you’ve discovered what you are brilliant at and love to do – what I call your  “Joyful Genius”, and you’re even willing to own up to it, and
by Andrew Horder
Business Strategy Coaching
Clarity & Focus
Happiness at Work
Loving your Work
Motivation
Sales and adding value
October 15, 20160Comments

Setting Off Bombs!

Last week I let a prospective client get away with the old “Oops, sorry, I can’t afford it after all” move.  You know the one – at the end of
by Andrew Horder
Beer bottles toasting in the sun
Business Strategy Coaching
Clarity & Focus
Sales and adding value
September 28, 20160Comments

Turn Up, Show Up, Do The Business

A networking contact of mine said something that really resonated with me a couple of weeks ago.  He was talking about the only real way to be successful in business, and
by Andrew Horder
Business Strategy Coaching
Clarity & Focus
Decision Making
Sales and adding value
Time Management
Work and Life
August 24, 20160Comments

Time for Money Trap

I read an interesting post the other day, about calculating effective hourly rates for those of us who chose not to work just in hourly sessions with 1-on-1 clients.  Consider
by Andrew Horder
A Better World
Clarity & Focus
Finding your Genius
Motivation
Work and Life
March 30, 20160Comments

Attitude is caught, not taught

On the radio the other morning, a priest was talking about the importance of our own behaviour if we want to influence others. He was talking in particular about children and
by Andrew Horder
Eisenhower box
Business Strategy Coaching
Clarity & Focus
Decision Making
Motivation
Time Management
Work and Life
March 23, 20161Comments

Important, or just urgent?

With all the posts I’ve been doing recently about being careful about what we say Yes, No and Maybe to, I thought it would be useful if I shared one
by Andrew Horder
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